Your Customer Compass: A Leader’s Guide to Solid Multi-Directional Business Success

Your Customer Compass is a navigation tool to help you as you travel to the next level as a leader. The path to leadership excellence is difficult for many reasons, one of which is the large number of stakeholder bridges you need to build. If you construct your bridges successfully, two-way traffic flows easily, and clear communication and cooperation abound. The subtitle of this book speaks to our focus: A Leader’s Guide to Solid Multi-Directional Business Success. There are four main directions in which you must excel as a leader. Many leaders are only successful in one or two directions, and ultimately do not succeed in growing their leadership careers. It is critical to be successful in all four of the directions identified in Your Customer Compass. You can better do this if you have your bearings. That is what a compass is for. This is an opportunity to take a hard look at your strengths and weaknesses in building bridges with stakeholders. In Your Customer Compass, you will explore key questions, including: Who is my customer? What do they want? How can I best make them happy? What is in it for me?