The Rediscovery of Tobacco: Smoking, Vaping, and the Creative Destruction of the Cigarette

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The cigarette is the most lethal consumer product in history. The movement to extinguish smoking, however, has become alarmingly illiberal. Smoking bans have spread beyond restaurants and bars to parks, beaches, and sidewalks; rising cigarette taxes rob the wages of society’s least well-off; moral panic threatens smokers’ access to potentially life-saving e-cigarettes; and smokers are discriminated against, stigmatized, and made to feel unwelcome in society. What if there’s a better way? The Rediscovery of Tobacco is a moderate manifesto against the extremes of the anti-smoking movement. This contrarian take on smoking makes the case for respecting the choices of consenting adults, acknowledging the genuine pleasures of pipes and cigars, and encouraging an innovative market for lower-risk competitors that will finally end the deadly reign of the cigarette.