Sales Through the Eyes of a Climber: What Rock Climbing Taught Me About the Art and Science of Sales

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Do we really have no control over our paycheck in sales? Is sales just about doing the work then sitting back and hoping for results?

These are the questions Seth Penn asks himself on his long, rocky journey toward success. In this sales memoir, Penn tells the story of how bankruptcy, home eviction, a collapsed lung, and a gigantic IRS bill nearly cause him to lose everything most important to him. With each new traumatic event, he seeks relief the only way he knows how: through rock climbing.

Gradually, with lessons learned on the rock and on the ground, he develops a new and highly effective system of selling that catapults him from a three-trucks-a-month salesman to director of training and development at a national truck dealership. In Sales Through the Eyes of a Climber, you’ll learn a new way of thinking about sales, about customers, and maybe even about life itself.