A must-read wake-up call.
- Ed Catmull, former President of Pixar and Walt Disney Animation Studios
One of the oldest and most trusted tools for managing an enterprise - the balance sheet - is finally applied to one of the biggest and most daunting challenges we face - creating a more sustainable planet. It’s a simple concept, with world-changing potential.
- Conrad Hewitt, former Chief Accountant of the United States, SEC
Picture this, you are the new CEO of a multinational company. Unfortunately, due to poor previous management, the value of your assets is declining and you need to find a way to restore the balance sheet of your company.But there is a twist - Your company is the Earth! What are you going to do to turn the tables around and save it?
How to think like the CEO of the Planet: Restoring the declining balance sheet of the Earth, a book by Professor Solomon Darwin, Haas School of Business, UC Berkeley, takes a unique approach to the much-debated topic of depletion of natural resources. By providing a personality to the assets of the Earth such as the air, oceans and forests, this book allows them to voice their feelings and the hardships they have endured.
This isn’t a cry for help but a wake-up call to instill hope rather than regret in its readers. How to think like the CEO of the Planet evaluates the condition of the Earth’s assets to form a Balance sheet and presents choices that can be made to ensure sustainability. In addition, the use of uplifting real-world examples, such as the Smart Village Movement in India, stimulates the minds of the readers and helps them come up with creative solutions to restore the declining balance sheet of the Earth.
We’re only a few months into this world-changing experience [of the COVID-19 pandemic], and it’s far from clear what the world will be like as we emerge into a new normal . It is our duty to make sustainability the new normal. Because everybody on the planet - not just you - needs to act as if they were Earth’s CEO. - Professor Solomon Darwin.
Please visit our website: thebalancesheetoftheearth.org to learn more about the balance sheet of the Earth and submit your innovative ideas. To learn more about the Smart Village Movement in India, see also the book, How to Create Smart Villages, by Solomon Darwin, Werner Fischer, and Henry Chesbrough.
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