Mitche Graf hits a ‘GRAND SLAM’ in defining his revolutionary 6-Star Service Manifesto. Customer service has hit an all-time low, but his approach on how to renew the customer experience, and in return we get customer loyalty… will bring us back to the belief that in the Pursuit of Perfection Lies Excellence. Steve Garvey, Former MLB All-Star & Managing Partner at Garvey Media Group

There is a spiritual aspect to our lives. When we give, we receive - when a business does something good for somebody, that somebody feels good about them! - Ben Cohen, CEO Ben and Jerry’s

If your organization’s idea of customer service is measuring how long you keep people on hold when they call your customer service department, this book is not for you. However, if you want to build fans of your business by delighting your customers, check out Mitche’s ideas.
David Meerman Scott, Author of 12 books including NEW RULES OF MARKETING & PR and WSJ bestseller FANOCRACY

In Customer Service is DEAD: Delivering 6-Star Service In A 1-Star World, author, serial entrepreneur and customer service expert Mitche Graf draws on 35 years of experience to bring you his innovative 6-Star Service Manifesto that will revoluntionize the way you look at customer service.

You will take a deep dive into what it really means to go above and beyond customer expectations and create fans, and will understand how to deliver a 6-Star experience at every touch point of your relationship with your customer/client/guest.

In this cutting-edge customer service book, you will learn:

The 6 keys of the revolutionary 6-STAR SERVICE MANIFESTO and how to implement them into the foundation of your successful business, regardless of the industry you are in. How to proactively solve problems before they become an issue and turn customer complaints into 5-star reviews. How to design a customer-focused culture so powerful that your employees will automatically do the right thing. How to institute guidelines that will allow you to hire only the right employees from the start and revolutionize your new employee training How to use social media marketing to your advantage in forming customer perceptions and creating customer loyalty. How to go the extra mile for your customers, even when you don’t want to and create a mindset of exceptionalism in yourself and your employees.

From the grocery store, to the gas station, to the TSR on the phone… there has been a major shift away from making the customer the #1 priority to making things convenient, fast and cheap. In all of this progress, the customer has been left behind and forgotten.

Are you looking for something about your business that separates you from the rest of your competition? If so, the way you take care of your customers is the fastest and most sure-fire way to blow your competitors away and grow your business by leaps and bounds.

If you can provide an unsurpassed commitment to taking care of your customers’ needs and delivering an experience that is 2nd to none, you will put your business at the top of the food chain. Customer Service Is DEAD will become the new standard in customer care and making customer service fun again!