Without question, Fawn Birchill knows that her used bookstore is the heart of West Philadelphia, a cornerstone of culture for a community that, for the past 20 years, has found the quirkiness absolutely charming. When an amicable young indie bookseller invades her block, Fawn is convinced that his cushy couches, impressive selection, coffee bar and knowledgeable staff are a neighbourhood blight. Misguided yet blindly resilient, Fawn readies for battle.

But as she wages her war, Fawn is forced to reflect on a few unavoidable truths: the tribulations of online dating, a strained relationship with her family, and a devoted if not always law-abiding intern - not to mention what to do about a pen pal with whom she hasn’t been entirely honest and the litany of repairs her ageing store requires.

Through emails, journal entries, combative online reviews, texts and tweets, Fawn plans her next move. Now it’s time for her to dig deep and use every trick at her disposal if she’s to reclaim her beloved business - and her life.