Narcissism is one of the most popular buzzwords of our time-but what is it, really? According to Dr. W. Keith Campbell, one of the premier experts on narcissism and its effects on society, there’s an important reason why the term is on everyone’s mind: narcissism has quietly grown to near-epidemic proportions across the globe, impacting every sector of society from business and politics to education and medicine. In the midst of this upsurge, Dr. Campbell hopes to dispel the myths and mistaken assumptions about narcissism.

In The New Science of Narcissism, Dr. Campbell pulls back the curtain on this frequently misused label, presenting the most recent psychological, personality, and social research. He reveals that not only does narcissism occur on a spectrum, almost everyone exhibits narcissistic tendencies in their day-to-day behavior.

Drawing from real-life incidents and case studies, The New Science of Narcissism offers tools, tips, and suggestions for dealing skillfully with behaviors on all points of the narcissistic spectrum. Dr. Campbell also examines the recent spike in these tendencies in public spaces such as social media and niche subcultures.

When dealing with narcissism and other personality disorders, knowledge truly is power. With The New Science of Narcissism, you can cut through the fog of misunderstanding, discover that narcissism is not insurmountable, and move toward healthier, happier relationships.