Speaks to the crafty, do-it-yourself millennial moms - a growing audience segment. According to a Marketing to Millennial Moms white paper published by Exponential, the do-it-yourself (DIY) culture has blossomed into a vibrant, dynamic community with approximately 84 percent of 18 to 34-year-olds willing to take on DIY projects to save money. Millennial women become 11 percent more interested in crafts once they become moms.

Offers unique blend of self-coaching techniques with crafting projects to help moms find more acceptance and happiness. Research shows that women are less happy than they were 35 years ago and are 40 percent more likely than men to develop depression, with one in four women experiencing depression in her lifetime. Stay-at-home moms are more likely to feel depressed and worried compared to moms who work outside the home.

Provides easily accessible ways for moms to build more self-care activities into their day-to-day routines. According to one study, 80 percent of moms don’t spend any time on self-care, although nearly 100 percent of mothers said they’d feel better if they did.

Teaches mothers how-to techniques to ease perfectionism to greatly reduce stress. Seventy-five percent of moms say that the stress they put on themselves to be perfect is much greater than the stress they feel from being judged by other moms.

Provides self-coaching tools backed by contemporary sociological and psychological research to help moms learn ways to manage their time. A survey by TODAY.com and Insight Express showed that the average stress for moms is 8.5 on a scale of one to ten. Sixty percent of mothers stated that their biggest cause of stress is not having enough time to get everything done.