Media and Communication: Channels and Approaches

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Media refers to those technologies that are employed for mass communication. Some of the popular forms of mass media include broadcast, films, video games, internet and print media. These media use channels such as radio, television, mobile phones, newspaper, magazines, etc. to reach out to the masses. There has been rapid progress in this field and its applications are finding their way across multiple industries. The various sub-fields of mass media and communication along with technological progress that have future implications are glanced at in this book. It aims to equip students and experts with the advanced topics and upcoming concepts in this area.