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Wedding photography is one of the most competitive genres in photography. With so many other professional photographers fighting for a chance to document all of the important moments and nuances of the wedding day, how can you rise to the top and win your prospective clients’ trust and business? Follow Pete and Liliana Wright as they guide you through all of the steps you’ll need to take in order to build a successful wedding photography business. In this book, you’ll learn about branding, identifying and targeting your ideal client demographic, making great connections at bridal shows, creating a successful workflow on the wedding day, and creating strong relationships with vendors to boost your referrals. You will learn to avoid the myriad mistakes that other photographers fall prey to and will discover sure-fire tips for surviving in the ever-changing wedding industry while surpassing your competition. AUTHOR: Award-winning photographer, journalist and lecturer Pete Wright, a fourth-generation artist and a second generation photographer, was raised in North Carolina in an environment rich in art and photography. His photographs were first published when he was 14 years old.
SELLING POINTS:
Business owners will learn to maximise their visibility to attract new clients.
Readers will learn how to develop a wedding day workflow that alleviates some of pressure inherent in covering the event and increases the odds of capturing all of the must have images.
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Wedding photography is one of the most competitive genres in photography. With so many other professional photographers fighting for a chance to document all of the important moments and nuances of the wedding day, how can you rise to the top and win your prospective clients’ trust and business? Follow Pete and Liliana Wright as they guide you through all of the steps you’ll need to take in order to build a successful wedding photography business. In this book, you’ll learn about branding, identifying and targeting your ideal client demographic, making great connections at bridal shows, creating a successful workflow on the wedding day, and creating strong relationships with vendors to boost your referrals. You will learn to avoid the myriad mistakes that other photographers fall prey to and will discover sure-fire tips for surviving in the ever-changing wedding industry while surpassing your competition. AUTHOR: Award-winning photographer, journalist and lecturer Pete Wright, a fourth-generation artist and a second generation photographer, was raised in North Carolina in an environment rich in art and photography. His photographs were first published when he was 14 years old.
SELLING POINTS:
Business owners will learn to maximise their visibility to attract new clients.
Readers will learn how to develop a wedding day workflow that alleviates some of pressure inherent in covering the event and increases the odds of capturing all of the must have images.