Business Innovations Made by Mistake
Martin Gitlin
Business Innovations Made by Mistake
Martin Gitlin
From sticky notes to synthetic dyes, this title highlights products that were supposed to be something else entirely. Fantastic Failures: From Flops to Fortune takes readers through the unexpected origins of popular products and innovations. With a focus on persistence and creative thinking, this hi-lo series makes the case that failure might just be the first step to success.
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