Indigenous African Communication and Media Systems in a Digitized Age

Format
Hardback
Publisher
Lexington Books
Country
United States
Published
15 December 2024
Pages
284
ISBN
9781666965308

Indigenous African Communication and Media Systems in a Digitized Age

Through a meticulous exploration of oral traditions and community-based media practices, Unwana Samuel Akpan, Eddah Mutua, and the contributors of Indigenous African Communication and Media Systems in a Digitized Age explore the intricate interplay between traditional African communication methods and the modern digital terrain to unveil how these age-old systems are continuously evolving in response to globalization and digital advancements. From the rhythmic beats of the talking drum to the vibrant tapestry of oral histories, this book traces how Indigenous African societies have historically disseminated knowledge and preserved cultural identities. It examines the transformative impact of digital technologies on these practices to explore the rise of social media, mobile connectivity, and online storytelling platforms within African contexts. Akpan and Mutua challenge conventional narratives of media development by highlighting the resilience and relevance of African cultural expressions in an increasingly interconnected world. This book is essential reading for Afrocentric scholars and those interested in media studies, cultural anthropology, and the dynamic intersections of tradition and technology.

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