Building anti-racist companies by design creates great places to work for all.

Business leaders ready to take a bold stance to make the world better for employees, for consumers, and for the greater community: Read this book.

As leaders, you have the unique ability to reach thousands of employees and millions of consumers. It’s time for you to build a truly diverse, equitable, and inclusive work environment and, by extension, a more just society.

This book provides a comprehensive plan for leaders who are ready to get serious about diversity, equity, and inclusion (DEI) and to create an anti-racist company culture.

As a Black man at the highest levels of corporate America for over thirty years, James D. White has built a deep understanding of how to operationalize and integrate DEI agendas. As CEO and Chairman of the global smoothie chain Jamba Juice, he led a remarkable turnaround to make the company a model of strong performance built on a foundation of a diverse, anti-racist culture. He also draws on the experiences of other leaders at the vanguard of DEI. White writes with his daughter, Krista White, who brings to this book the heart and sensibilities of a younger generation devoted to equity and inclusion and intent on justice.

Practical lessons and real-world examples of techniques used by seasoned experts will empower leaders who, at this urgent moment, are asking themselves what so many have asked James White: What can I do?

You can start by reading this book.