Market: Of all homeowners in the US, about 49% (80 million) gardened within the past year According to the US Fish and Wildlife Service, about 20% of the population are active bird watchers, spending more than $40 billion on the hobby, annually Bees and butterflies are in the news-with growing concerns about declining populations, people across the country and around the globe have a growing interest in and adoration for these beautiful insects Field guide to more than 100 native plants, organized by level of sunlight needed and then by plant type Selected plant species are all perennial and are widely available, easy to care for, and provide great benefits for wildlife Overview of native pollinators and commonly spotted bird species in Southern California Quick-reference chart to plants, light levels, blooming periods, and what animals each plant attracts Hardiness zones, weed control tips, and more Specific garden plans for attracting bees, butterflies, and caterpillars, as well as tips on container gardens for pollinators Guide to plants and the caterpillars/butterflies that they host Author is a professional nature photographer and botanist; he conducts workshops and programs on how to create a backyard pollinator oasis