-Combination of two popular genres: Historical fiction is a popular and trendy genre in literature, movies and television. Romance readership is huge and global. It is a billion-dollar industry.

-Sizable target market: Lalique has been an international brand for over one hundred years. His work is displayed and collected the world over.

-Representation: The desire for increased representation of historically underrepresented (or negatively represented) groups is strong right now; the foregrounding of a character like Lucinda, whose mental illness is acknowledged but not stigmatized, will appeal to many contemporary readers.