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The Big Shift: Redefining Marketing in a Multicultural America
Paperback

The Big Shift: Redefining Marketing in a Multicultural America

$60.99
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Future growth will require that all corporations undergo… The Big Shift. This book proposes the unpopular: right size the traditional cultural silo and place multicultural consumers front and center of mainstream marketing to drive growth. The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it, yet marketing to Latinos continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. This book takes a critical look at the past, present and future of marketing to Latinos and advances a strategic framework of how marketers can take their business to new heights in the 21st century.

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MORE INFO
Format
Paperback
Publisher
Center for Multicultural Science
Date
9 December 2020
Pages
180
ISBN
9781647042233

Future growth will require that all corporations undergo… The Big Shift. This book proposes the unpopular: right size the traditional cultural silo and place multicultural consumers front and center of mainstream marketing to drive growth. The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it, yet marketing to Latinos continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. This book takes a critical look at the past, present and future of marketing to Latinos and advances a strategic framework of how marketers can take their business to new heights in the 21st century.

Read More
Format
Paperback
Publisher
Center for Multicultural Science
Date
9 December 2020
Pages
180
ISBN
9781647042233