Assemblage: The Art and Science of Brand Transformation

Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

Assemblage will show you

Why perception is the truth and how to shape people’s perceptions
Why we relate to antiheroes, villains, and saviors
How brands can reassure consumers about their past, present, and future
How to leverage data and insights to deliver a personalized, human-centric consumer experience
How brands can make a positive impact on people, society, and the economy

Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.