In this book, renowned industry analyst Josh Bersin distills decades of research into seven practical yet profound management principles that help business leaders create organizations that thrive. Irresistible companies grow faster, they’re more profitable, and they innovate and lead their markets. Most importantly, their employees, customers, and stakeholders are drawn to them like magnets.

What does it take to build an organization like this?

Throughout Irresistible, Bersin shares eye-opening examples from his consulting work with HR and executive teams around the world. Alongside these inside stories, each chapter includes tips and discussion questions to bring the lessons to life. Inspiring yet highly pragmatic, Irresistible is the leader’s handbook for today’s unpredictable business world, where people and culture are more important than ever.