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Journeys with Jimmy Carter and other Adventures in Media
Hardback

Journeys with Jimmy Carter and other Adventures in Media

$51.99
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This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

Journeys with Jimmy Carter and Other Adventures in Media reveals deep knowledge of elections, traditional and new media, and the importance of seeking new journeys throughout one’s life.

Assistant to Jimmy Carter, Emmy-winning producer for CBS coverage of the first man on the moon and the Watergate scandal, and public affairs expert Barry Jagoda writes of his dramatic roots and rise from Texas to New York City and Washington DC, becoming a noted authority on the powerful use of new and legacy media. According to Theodore H. White, the secret weapon for Jimmy Carter’s presidential campaign, understanding the process of television news coverage was essential for winning the White House… . Barry Jagoda brought that dimension to the Carter campaign.

This modern history describes effective use of media tools in politics, business development and brand promotion, and includes practical tips on the use of media to promote candidates and defeat others in 2020.

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MORE INFO
Format
Hardback
Publisher
Koehler Books
Date
15 May 2020
Pages
280
ISBN
9781646630332

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

Journeys with Jimmy Carter and Other Adventures in Media reveals deep knowledge of elections, traditional and new media, and the importance of seeking new journeys throughout one’s life.

Assistant to Jimmy Carter, Emmy-winning producer for CBS coverage of the first man on the moon and the Watergate scandal, and public affairs expert Barry Jagoda writes of his dramatic roots and rise from Texas to New York City and Washington DC, becoming a noted authority on the powerful use of new and legacy media. According to Theodore H. White, the secret weapon for Jimmy Carter’s presidential campaign, understanding the process of television news coverage was essential for winning the White House… . Barry Jagoda brought that dimension to the Carter campaign.

This modern history describes effective use of media tools in politics, business development and brand promotion, and includes practical tips on the use of media to promote candidates and defeat others in 2020.

Read More
Format
Hardback
Publisher
Koehler Books
Date
15 May 2020
Pages
280
ISBN
9781646630332