Upends food beliefs with insights from an international, award-winning author in health, medicine, and nutrition.

Details a six-step action plan to overcome food bullying and relieve guilt.

Identifies neuromarketing tactics used to generate $5.75 trillion in food sales.

Gives readers permission to make eating choices to best meet their individual needs and preferences.

Offers an easy-to-understand description of food label terms and what terms people don’t need to worry about.

Provides tools to battle bullying found in the 200,000+ misleading marketing messages in a grocery store.

Arms readers to use their own social, ethical, environmental, and health standards in making eating decisions.