There can be no words without images. (Aristotle)

We all live in a visually surrounded world. We are intensively surrounded by exciting and motivating images. This is visual communication, which doesn’t include language codes in a sense. The production of meaning from visual objects can be evaluated and examined with the help of semiotics. Images mean everything. Commercials and visual objects mean lots of things without using language codes. This paper offers a kind of analytical perspective for understanding and producing meaning from visual objects with a special reference to semiotics.

About the Publisher (IAU International)

Istanbul Aydin University (IAU) has been providing flexible and relevant education to students with the knowledge and opportunities. Istanbul Aydin University, one of the best universities in Europe, makes lives better by producing leaders equipped with quality to serve society. IAU provides flexible and relevant education at all stages of life.