This comprehensive introduction to the Shopify e-commerce platform is chock full of useful information that’s presented in a non-technical and easy-to-understand way.

It’s a one-stop-shop that walks you through how to build and optimize your online store, advertise and market your product and/or service, find and enhance your customer base, and grow your business.

With the pandemic, more and more workers are moving away from their 9 to 5 to explore options that allow them to be their own boss and have more freedom. Starting a Shopify store is a relatively low risk venture, With options to dropship products and a low monthly cost of operations, there is little barrier to entry. A shopify store, therefore, is a perfect fit for those wanting to start something new or add supplemental income.

Inside, readers will learn, among other things:

How to choose what to sell and effectively target a niche audience. Strategies for creating and publishing a well-designed and professional ecommerce website using the Shopify platform. How to choose the best Shopify theme and apps to enhance the capabilities of your website. Effective strategies to advertise, market, and promote your online business to drive a steady flow of traffic. What you need to know about SEO and how to convert website visitors into loyal paying customers. Ways to offer a superior shopping and customer service experience for your customers

Also featured are a collection of exclusive and in-depth interviews with Shopify experts who share their real-world advice and explain how to avoid the most common mistakes start-up ecommerce businesses often make. The Ultimate Guide to Shopify takes the guesswork out of becoming a successful online business operator.