The go-to book for crafting a highly-converting website that speaks to your target audience clearly, showcases your unique brand offerings, and distinguishes companies from their competition.

Websites often get overlooked for the more fancy social media outlets, but your website is the only digital asset that you own and control 100%.Since the pandemic, even more than before, everyone is searching online for every product and service they need, and your website is what they search for first. Having a compelling website can make or break your business and attract or send away customers. This is the go-to book for crafting a highly-converting website that speaks to your target audience clearly, showcases your unique brand offerings, and distinguishes companies from their competition.

The book offers a soup to nuts explanation of and a proven path to success for the most common website pages needed today and how to approach each one for maximum return on investment. Inside, you will find information on the following:

How search engines work and review content How mobile and online readers consume information The key content pages a website needs The most common mistakes business owners make in publishing content How to create an editorial calendar and choose topics for publication

Throughout the book, checklists and action plans are provided to customize for their own site or when outsourcing to a freelance content creator. Readers will come away with valuable strategies that will help:

Gain credibility Connect with your audience Provide a great customer experience
Tell your compelling story
Get customers excited about working with you

The need for content is high and is only expected to continue growing in coming years: having a website is key for any new or established business to reach customers, many of whom begin their search from a device in their pocket. Get ready to uncover winning strategies for writing your own website copy or evaluating website copy from a professional writer, and prioritize content production with best practices to unlock new opportunities and revenue.