Asia Ascending: Insider Strategies for Competing with the Global Colossus

This book contains practical insider advice on conducting business in Asia. The four most comprehensive chapters examine China, India, Japan, and Korea, which are the dominant players in the region. Other chapters reveal the unique aspects of doing business in smaller but still vital economies such as Indonesia, Thailand, Singapore, Malaysia, the Philippines, and Taiwan. Then, sometimes overlooked and emerging economies with great potential such as Vietnam are explored. Long-term success overseas requires taking the time to educate, plan, prepare, and execute with both a specific business strategy and cultural sensitivity in mind.