COMPETITIVE ADVANTAGE:
Fodor’s color guide has the most in-depth, practical features compared to its direct competitors, as well as a comprehensive selection of destination coverage. Fodor’s provides an excellent cultural snapshot of Argentina now and then. The new What to Watch, Read, and Listen to feature reflects contemporary life in Argentina while Argentina’s History gives a rich context of the past.
TOURISM TRENDS:
The COVID-19 pandemic in 2020 and 2021 caused a steep drop-off in tourism to many destinations, but travel to Argentina from the U.S. is expected to reopen sometime in 2022. The number of Americans traveling is expected to increase and keep growing through 2022. In 2019, pre-Covid, Argentina saw an 11% increase in international visitors (Visit Argentina). As Covid vaccination increases globally, especially in Argentina, tourism is likely to increase. In 2022, Argentina’s world-famous events are expected to return, including Buenos Aires’ Tango World Cup and Festival and Carnival.
FULLY REDESIGNED!
New front cover has eye-catching full-bleed images with key selling points on the front New back cover is fully-redesigned
Best of Lists will visually engage the reader and provide an overview of the entire destination (best things to eat, see, do, drink, as well as what to read and watch before going) Visually focused with more color and images including more full and half-page images throughout and color-coded category icons Other useful features including Great Itineraries, Calendar of Events, What to Know Before You Go, and more
Travel Smart (logistical planning tips section) now at the front of the book and redesigned to be more infographic in feel Stronger Voice and Opinions give all Fodor’s guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational
CURATED AND RELEVANT:
Focused coverage on only the best places so travelers can make the most out of their limited time. Carefully vetted recommendations for all types of establishments and price points.
CONCISE:
Shortened reviews presented with brevity and focus.
Please see additional key selling points in the book main description.
