Ecommerce: A Guide to Business and E-Marketing

Ecommerce: A Guide to Business and E-Marketing
Format
Hardback
Publisher
States Academic Press
Country
United States
Published
27 September 2022
Pages
245
ISBN
9781639891634

Ecommerce: A Guide to Business and E-Marketing

Ecommerce is a rapidly developing field. It is a convenient way for customers to shop in the comfort of their home. It has various forms and services such as online shopping, mobile commerce, Internet marketing, transfer of funds electronically, etc. E-marketing has also become a significant form of marketing over the past decade as it has more reach in lesser cost. This book aims to elucidate the different forms and processes of Ecommerce and E-marketing. It will prove immensely beneficial to students interested in this field.

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