Meme Wars

With a New Foreword by Jeff Sharlet

From a masterful trio of media experts, "a thrilling, informative tale about our modern world that treats online influencers as the power brokers they literally are" (Taylor Lorenz, The Washington Post).

Memes have long been dismissed as inside jokes with no political importance. Nothing could be further from the truth. While the media and most politicians struggle to harness the organizing power of the internet, the "redpill right" weaponizes memes, pushing conspiracy theories and disinformation into the mainstream to drag people down the rabbit hole. These meme wars stir strong emotions, deepen partisanship, and get people off their keyboards and into the streets-and the steps of the US Capitol.

In Meme Wars, disinformation expert Joan Donovan, PhD, veteran tech journalist Emily Dreyfuss, and ethnographer Brian Friedberg pull back the curtain on the digital war rooms in which a vast collection of antiestablishmentarians bond over hatred of government and media. Together as a reactionary army, they use memes and social media to seek out new recruits, spread ideologies, and remake America according to their desires.

A political thriller with the substance of a rigorous history, Meme Wars is the astonishing story of how extremists are yanking our culture and politics to the right. And it's a warning that if we fail to recognize these powerful undercurrents, the great meme war for the soul of America will soon be won.