Third Wave explores the rise and fall behind the controversial late 1990s Florida surf brand that also served as a support group to help troubled individuals use surfing as a replacement for other negative and self-destructive habits. The story behind the controversial late 1990's Florida surf brand begins here! Third Wave 99 follows surf shop owners Rob Cutler and Jack Reed, along with hotheaded teenager Matt Hurley. This popular surf shop doubles as a support group that helps troubled individuals use surfing as a replacement for other negative and self-destructive habits. Matt's temper has not only hampered his promising college baseball career but also acts as a catalyst for events that ultimately cause the brand to disappear entirely. Find out the true story behind the rise and fall of Third Wave here!