The world economy is a dynamic process that balances competing interests: those who supply goods and services and those who buy them. Dr. Thomas Cunningham identifies this process as The Equilibrium Principle: a continuous, ubiquitous state that invades, guides, and shapes all economies–national, local, and personal. Understanding Economic Equilibrium will help readers understand the integration of the world’s economies and how they affect and are affected by it. The book clarifies complicated economic issues and events, using examples and plain language to provide the knowledge and understanding readers need to improve their personal and business finances. Fact-based and rooted in fundamental economic and historical realities, the book:

Refers to current events, although the principle of equilibrium endures through periods, administrations, and trends Enlightens readers on getting and spending, but also on how they are connected with and dependent on the rest of the world Reveals counterintuitive realities Why full employment creates economic problems
Why the stock market is volatile when business is good and corporations are profitable How the COVID-19 pandemic changed how the world’s economies operate and interact.

People are preoccupied with their own finances, personal, and for entrepreneurs, the businesses they have created and are operating. It’s difficult to determine where you fit into the broader scheme of buying and selling, spending and saving. Understanding Economic Equilibrium will clarify these relationships at a time when a shrinking and increasingly tumultuous world makes understanding them essential.