Incorporating Sustainability in the Strategic Management Process of the Business

In sustainability literature why a business should integrate sustainability in the strategies and activities has been well established, but the question of how is not yet widely explored. The authors investigated how companies can integrate sustainability into their core of the business through the strategic management process with the help of a case study. Empirical findings show that the company should follow a structured and systematic process to incorporate sustainability in the strategic management process of the company. This starts with defining the long-term sustainability goals which are shaped up by the corporate principles and internal and external factors. During the implementation of the strategies, strong polices and process helps companies to embed sustainability in the organizational culture and measuring sustainability performance against set KPIs guides company to evaluate its contribution towards sustainability. All of these requires strong commitment from the top management and a continuous follow up which can ensure sustainability goals are transferred into actionable tasks across the company and all the employees understand the impact of their activities and task on the sustainability goal of the company. Sustainability must not be seen as a project or program rather incorporated in the culture of the organization.