Proven Market for Books, Offering Business and Personal Advice from the FBI and CIA: This book sits on the shelf next to Never Split the Difference by Chris Voss (2016; BookScan sales of 583,000) and Spy Secrets That Can Save Your Life by Jason Hanson (2015; BookScan sales of 50,000)
Outstanding Author Platform in The Sales/Persuasion Space: Hurewitz is Strategic Advisor to the corporate intelligence firm Interfor International (interforinternational.com), director of the company's speaker's bureau called Interfor Academy (with Robert Grenier, former Chief Negotiator at the FBI Steve Romano; and former Director of the Secret Service Mark Sullivan), and speaks regularly to corporate clients and conferences. See selllikeaspy.net.
From the World's Most Accomplished Intelligence Officers, Advice on Relationship-Building, Persuasion, and Sales: In addition to the foreword by the former director of the CIA's Counterterrorism Center, Hurewitz taps his in-depth interviews with the following people and more:
Mark Sullivan, former Director of the Secret Service
Stephen Romano, former Chief Negotiator at the FBI
Joe Navarro, former FBI agent and human behavior expert
Glen Yelton, former military interrogator
Marc Polymeropoulos, former case officer and current national security analyst on MSNBC
John Sipher, former member of the CIA's Senior Intelligence Service
Gary Noesner, former Chief of the FBI's Crisis Negotiation Unit, Critical Incident Response Group
General Stanley McChrystal (Ret.), former commander of the Joint Special Operations Command
Features Sometimes Controversial, Always Effective REAL Persuasion Methods Used by Intelligence Officers:
Elicitation, Mirroring, Active Listening, and Radical Empathy
Reading Body Language to Determine the Right Approach
Using "Superpowers"
Disguise
Crawl, Walk, Run
Entertaining and Informative Anecdotes from the History of Espionage: To prove the effectiveness of these techniques and to illustrate groundbreaking innovations, this book features real stories from the history of espionage (in addition to the author's interviews with spies)
Foreword by Former Director of the CIA's Counterterrorism Center, Robert Greier
