SAFETY IS THE CORNERSTONE for excellent operations, but it is often marginalized and relegated to dense handbooks that are ignored by employees. James T. Schultz and Brian L. Fielkow instead offer a straightforward how-to guide for maximizing organizational performance through safety leadership. They demonstrate why safety must be a core value engrained into the rhythms of every task. Jim and Brian show how to bring people and process together in full alignment to provide a definitive competitive advantage.