Demonstratives: Definitive Treatise on Visual Persuasion

This book is an in-depth reference guide to the theory and practice of creating persuasive and effective demonstratives. The book dives deeply into the strategy of demonstratives. It explores issues such as when to use demonstratives, and perhaps more importantly, when not to use demonstratives, what stages of litigation could benefit from demonstratives, different uses for still and animated graphics, etc. Within these pages you will find a common reference point for the verbal and visual language of demonstratives. Creating a definitive set of terms with accompanying illustrative images not only makes communication clearer and more efficient, but also sparks ideas for different approaches and looks for demonstratives. Material includes: - An explanation of demonstratives - The thought behind images - Using demonstratives during various phases of litigation - Designing demonstratives, including colors, formatting, and specific ways to illustrate your information - Index of sample designs