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The Clock That Had No Hands and Nineteen Other Essays About Advertising
Paperback

The Clock That Had No Hands and Nineteen Other Essays About Advertising

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Herbert Kaufman was an advertising executive, leading the Herbert Kaufman Advertising firm, located in Manhattan. Prior to it, he was a partner at Du Fine/Kaufman. His emphasis was on smaller businesses, particularly in graphic arts and printing. In this particular work, he offers several stories about his experiences in advertising, offering insight for marketing, advertising and general business executives. In addition to his expertise in traditional advertising, Kaufman served in the US Navy’s publication office during World War II.

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MORE INFO
Format
Paperback
Publisher
Westphalia Press
Date
30 August 2018
Pages
128
ISBN
9781633916401

Herbert Kaufman was an advertising executive, leading the Herbert Kaufman Advertising firm, located in Manhattan. Prior to it, he was a partner at Du Fine/Kaufman. His emphasis was on smaller businesses, particularly in graphic arts and printing. In this particular work, he offers several stories about his experiences in advertising, offering insight for marketing, advertising and general business executives. In addition to his expertise in traditional advertising, Kaufman served in the US Navy’s publication office during World War II.

Read More
Format
Paperback
Publisher
Westphalia Press
Date
30 August 2018
Pages
128
ISBN
9781633916401