Teaches businesses how to avoid hiring marketers that operate as con artists
Helps business leaders prioritize innovation and make smarter investments to avoid falling behind in marketing Explains how to build a Marketing Operating System-a highly-scalable set of repeating processes that ensure no marketing tasks are dropped and no mistakes are made Contains lessons from the man who used marketing science to unlock over $50 million in annual revenue for businesses spanning over a dozen industries Shares cutting edge neuromarketing tactics that can be easily implemented by small and large businesses alike