Be You: The Science of Becoming the Self You Were Born to Be

Based on study for which Dr. Senka Holzer and her team received a McLean Hospital’s Institute of Coaching and Harvard Medical School research award

Features the novel concept of Psychological DNA -mental genes which convey the unique information about what each person needs in order to thrive and embody their full potential

The first book that helps readers get an X-ray view of their value system (which is the only way to identify if something is broken within it)

Teaches readers how to slow down the constant hustle and unhook themselves from guilt-generating iShoulds

Features a practical guide that helps readers feel good about every big or small decision they make, from which T-shirt to buy to which career they want to pursue

Although the concept is scientifically solid, it is intuitive and will appeal to fans of Angela Duckworth, PhD or Susan David, PhD

Disseminates the results of hard science in a friendly and conversational tone while still providing practical, often profound, information on a level that anyone can understand