Color Design Workbook: New, Revised Edition: A Real World Guide to Using Color in Graphic Design

Explore color through the language of professionals with Color Design Workbook.Since colour is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use colour effectively. From the meanings behind colours to working with colour in presentations, this book provides readers with the vital information needed to apply colour creatively and effectively to their design work. Readers also receive guidance on talking with clients about colour and selling colour ideas. The science behind colour theory is also explained in easily understood language, and case studies are included to show the effects some colour choices had on both their clients and consumers.