Marketing Plan Templates for Enhancing Profits

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

This workbook presents 12 marketing strategies for enhancing profits with the 80/20 rule, including templates of marketing plans for a contractor, manufacturer, healthcare provider, non-profit, broker, consultant, and award-winning business. These templates demonstrate how a part-timer, immigrant, professional, corporation, franchisee, stay-at-home mom, and family business use the 80/20 rule to enhance their profits. The workbook guides students to make wise decisions for each component of a marketing plan. Professors can use the decision rules in this workbook to evaluate a marketing plan or similar project by students in a principles of marketing class or marketing strategy/management class.