Technical Marketing Communication: A Guide to Writing, Design, and Delivery

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Toothpaste … disposable razors … security systems … farm equipment. Those products have one thing in common. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The benefit of the benefit to tell a marketing story; 3As every headline must achieve; 5 call-to-action options; Focal and emotional integration; Grids to design effective layouts; Icons, indexes, and symbols for images; And much more! After reading this book, you’ll be prepared for every aspect of technical marketing-whether you want to oversee marketing creatives or earn extra money as a freelancer.