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* America’s 39 million female Baby Boomers (US Census, 2016)-currently 54 to 72 years old-are beginning to cross the threshold into later life in a largely age-unfriendly culture, and are thus especially ripe for good news about growing older.
* Women of all ages (125.9 million, according to the 2014 US Census) suffer from lingering ageist stereotypes that overemphasize the losses of age, fail to recognize its many surprising gifts, and are especially demeaning of older women.
* American’s 50 million men over fifty (AARP) are also affected by the widespread aversion to age.
AUDIENCE:
* Baby Boomers, especially women
* Women of all ages
* Men over fifty
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* America’s 39 million female Baby Boomers (US Census, 2016)-currently 54 to 72 years old-are beginning to cross the threshold into later life in a largely age-unfriendly culture, and are thus especially ripe for good news about growing older.
* Women of all ages (125.9 million, according to the 2014 US Census) suffer from lingering ageist stereotypes that overemphasize the losses of age, fail to recognize its many surprising gifts, and are especially demeaning of older women.
* American’s 50 million men over fifty (AARP) are also affected by the widespread aversion to age.
AUDIENCE:
* Baby Boomers, especially women
* Women of all ages
* Men over fifty