Principles of Business, Marketing, and Finance

Principles of Business, Marketing, and Finance is a contemporary text that presents the business concepts that are vitally important in today’s workplace. The basics of business, marketing, and finance are introduced in an easy-to-understand manner that helps students connect the concepts to their everyday life.

By studying this text, students will learn the basic principles of commerce, which can help them become valuable employees and responsible citizens. Personal finance information is also presented to help students become knowledgeable consumers and financially literate individuals.