Digital Advertising: Issues & Trends in an Online World

The United States is the world’s largest advertising market. Advertising has been – and continues to be – transformed as consumers spend more of their time using electronic devices, such as smartphones and tablet computers, to access digital content of many varieties. This shift has given rise to difficult and novel public policy issues. This book examines some of these issues in the context of the structural shifts that have reshaped the advertising industry over the past decade.