The Golden Key to Executive Coaching is a unique contribution to the field of
professional leadership development. What distinguishes Janet Steinwedel’s approach is her incorporation
of the lessons of depth psychology-particularly the work of Carl Jung-into her outlook and
methodology. Within this accessible volume, Dr. Steinwedel also offers practical wisdom gleaned from
her academic background in Human and Organizational Systems, in such corporate roles as Director of
Leadership and Business Effectiveness at AstraZeneca Pharmaceuticals, Assistant Vice President of
Leadership and Organization Development at Delaware Investments, and 10 years as President of
Leader’s Insight, her own executive coaching company. While The Golden Key is primarily
written as a guide for other executive coaches, it contains much of value for all those seeking to more
fully integrate their authentic selves into their professional careers. It may also serve as a plain language

primer to the thought of Carl Jung, one of the most insightful, far-reaching minds of the 20th century.

Janet Steinwedel’s The Golden Key is a profoundly useful addition to the theory and practice of
coaching. What so many of her predecessors have missed is the simple, but ineluctable fact that both
participants, coach and client, are human beings with their own psychological mechanisms and processes.
Her book brings many of the insights of depth psychology to the practitioner who otherwise may be
limited to behavioral strategies which in the end are always undermined by the human psyche. No
relationships can be any more evolved than how we are related to our inner world, for what we ignore
there will continue to tumble through us into the world. Steinwedel’s book brings insights and tools to
this collaborative process which can only deepen the coaching practice through deepening the
practitioner.

James Hollis, PhD
Author and Jungian Analyst in Washington, D.C.

About Janet S. Steinwedel, PhD
As President of Leader’s Insight, an Executive Coaching and Leadership Effectiveness consultancy, Dr.
Steinwedel provides thought leadership as a consultant and executive coach. She assists leaders in
clarifying their goals and objectives and becoming more aware of themselves and their behaviors in
service to their aspirations and business results. With 25 years of experience working in such industries as
pharmaceuticals, health care, financial services, insurance, communications, retail, and hospitality, Janet
works effectively with a broad range of leaders. She uses an analytical framework which provides a
foundational understanding of personality and human behavior-conscious and unconscious processes. In
addition to her own work with corporate executives, Janet devotes time to a coaching for coaches

process in which she helps other executive coaches with their personal and professional development.