From Front Row to Front Cover refers to the process that goes from sitting in the Front Row of a fashion show to the
production and teamwork of the people creating a magazine, ending with the Front Cover of the magazine. Didier Guerin’s book showcases the extensive experience of its author in the media industry, starting as a young journalist
working in Paris, moving to New York as junior executive to launch the US edition of ELLE magazine, then moving to Sydney
with a regional assignment to launch ELLE in 10 countries in Asia. Poached by Conde Nast, with the same responsibility, Guerin then launched VOGUE and GQ in four Asian countries, before setting up
his own consulting company and worked with US and European companies to establish their presence in Asia. I basically did the same job all my life, I just changed the name on the door, says Didier.
This business book also provides a unique inside and witty approach to the personalities (and prima donnas) who work in the media
fashion world: from the owners (Rupert Murdoch, Daniel Filipacchi, Si and Jonathan Newhouse), to the editors (Anna Wintour, Regis Pagniez),
to the fashion designers (Giorgio Armani, Collette Dinnigan) and of course to the Super Models (Linda Evangelista, Elle McPherson).
In an unrivaled career spanning over 40 years, Didier Guerin has launched over 40 Magazines and websites including VOGUE, ELLE and GRAZIA
in the United States, Australia and Asia, initially as a senior executive with Hachette-Filipacchi and Conde Nast, and then with his own highly successful
advisory business, MediaConvergence Asia-Pacific.
After 300 trips to China, 220 trips to South Korea, 200 trips to Japan and more than100 trips to other countries in Asia, Didier reminisces about the highs and lows
of the glamorous life of a senior executive with a big-name media company - traveling the world, wining and dining with the rich and famous in the world’s leading
restaurants and hotels, mixing with the beautiful people of the fashion and media industries - and managing a lot of large egos as well. (br> A key feature of Guerin’s book is his invaluable advice to anyone wanting to do business in Asia, based on his many years of experience launching various media in
China, Japan, Korea, Singapore, Taiwan and Thailand. www.mediaconv.com
