Add a Little Sparkle to Your Service In his newest book on innovative service, bestselling author Chip R. Bell focuses on the importance of delivering the core of a service experience in a fashion that is value-unique, not just value-added. In his own words, Innovative comes from your core; it evokes an experience of genuineness, a sense that its source is deep, not superficial. This wonderful book offers powerful, practical advice, along with engaging stories of ways a novel service experience can also be one that is profound.