On the Brink: A Fresh Lens to Take Your Business to New Heights

Seeing your business through a New Lens. Innovation has become such a ubiquitous value, it is in danger of becoming cliche. Companies frequently talk about it as the sweeping secret to solve all their business problems; however, they often don’t know where to start or how to expand beyond creative brainstorming to strategically identify and act upon new business opportunities. Andi Simon is a corporate anthropologist who has empowered thousands of business leaders to see their companies with fresh eyes, identify their next big ideas, and – most importantly – turn innovative solutions into executable change. In her ground-breaking book, Andi presents her unique methods for harnessing innovation and revitalising business growth. Taking readers on a journey through seven case studies, Andi shares how she helped these businesses discover new and profitable growth opportunities by exploring the untapped resources that were right in front of them. From a medical centre facing multiple years in the red to a rural university battling decreasing enrolment to an equipment manufacturer whose award-winning product just was not selling – the stories of these seven companies struggling to innovate and grow provide invigorating testimony to the power of corporate anthropology. Whether searching for a way to revitalise a business or to expand a successful company into new and profitable directions, the strategies outlined in the book will give readers the fresh approach they need to achieve meaningful business breakthroughs.