Happiness is big business. Books, consultants, psychologists, organisations, and even governments tout happiness secrets that are backed by scientific findings. The problem is that all of this science is done by and for cis white men. And some of the most vocal of these happiness experts were announcing that women could become happier by espousing ‘traditional’ values and eschewing feminism. Skeptical of this hypothesis, Ariel Gore took a deep dive into the optimism industrial complex, reading the history, combing the research, attending the conferences, interviewing the thought leaders, and exploring her own and her friends’ personal experiences and desires. Fuck Happiness is a nuanced, thoughtful examination of what happiness means and to whom, how it’s played a role in defining modern gender roles and power structures, and how we can all have a more empowered relationship with the pursuit of joy in our lives.