The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

Selling isn’t just about simple persuasion anymore. It’s about giving a damn and taking a stand. To reach the next generation of customers, your brand has the potential to address people’s beliefs, concerns, and solve real-life problems, both big and small. The Belief Economy lays the foundation you’ll need to connect powerfully and passionately with growing, socially committed audiences.

Over the next four to six decades, Millennials and Gen Zs will control and influence trillions of dollars of our economy per year. The companies they patronize will be those with a strong stated, consistent, authentic stand. The Belief Economy can help you identify, develop, and sell the authentic core values that will transform your brand into a belief-driven brand and elevate it above the competition.

The age of capitalism with a conscience is now. Here is your essential guide to staying ahead of the curve and gaining a competitive edge–while making a profound and positive impact on our world.