Marketing Dynamics provides a well rounded introduction to the 4Ps–product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. College and career readiness activities covering writing, speaking, and listening are incorporated. Career Ready Practices are also included.

• DECA activities are included in each of the 33 chapters to support leadership development.
  
• The ongoing marketing plan provides a project-based, hands-on learning activity that builds at the end of each unit (data files are posted on the student companion website).
  
• College and Career Readiness Portfolio activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities.