Retailing and E-tailing integrates the four Ps of marketing into the operations of retail and e-tail businesses. Retail-specific topics in the areas of business operations, merchandising, customer service, and selling are presented. The differences between traditional retail operations and e-tailing are also explored. College and career readiness activities covering writing, speaking, and listening are addressed. Career Ready Practices are also included.

• A Math Skills Handbook provides a quick reference for basic math functions.
  
• College and Career Portfolio activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities.
  
• DECA Coach activities help prepare students for student organization competitions.